B&P Mediagroup

The guidelines for new Company’s identity wanted a look reflecting the new structure: quality, innovation and satisfaction both for clients and for the working team, ultimate focus of the project.

The main objective was creating an environment that would instil wellness while stimulating creativity.

The project image has enhanced the harmony of space through rigid lines and shapes. The colour plan balances the lighting with the waxed natural stone and with the ecologically treated wood. The use, without ostentation, of (domotic) technology, to reduce energy consumption and lower the cost of maintenance, has made this project the symbol of contemporary architecture The project moves from the reception area, with a plaster domed ceiling lit by embedded led lights. A semi-circular oak desk sits in front of a wall, dominated by an LCD screen. From the reception you go to the offices, arranged in a double row along an axial hall/corridor. The mobile partitions separating the hall consist of a double glass embodying wooden oak blinds.

The doors in the atrium are made of see through glass, whereas those in the offices are wooden and those in the toilets are made of acid-etched glass. The light design is clean and sober, and creates beautiful light games on the ceiling and on the walls

The project uses and applies the Feng-Shui discipline, considering space as the energy which animates life, an activity of pulsating and dynamic movement, which increases and decreases following breathing. The lights within the domed are arranged to create a constellation symbolizing B&P.

The nature of the project has led to choosing LUCE crystal partitions, designed and supplied by Nordwall Spa, which mean see-through walls, sun light and communication. Should privacy be required, the see-through glass can be darkened. Nordwall, supported by a uniform colour palette, has created glass walls with darkening wooden sheets and oak panels by the sructural columns. The colour palette chosen has required a light oak floor and dark furniture to complement it.
Nordwall SQUARE line, with wenge’ floors and aluminium (neutral) structure was then right for the job. The president’s office and the meeting room have been refurbished with sober and elegant furnitures, which blend harmoniously with the space around them, thus adding a personal touch.
Oak wood has been chosen because of the energizing quality of its essence. According to an omeophatic principle, “similia similibus curantur”, oak wood instils “stability” and “authority”, required as necessary to the developement of this Company.

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